Toshiba Chromebook 2 (2015) Is It Good for Business

Toshiba Chromebook 2 (2015): Is It Good for Business?

An excellent keyboard, affordable price point and long battery life make Toshiba’s new Chromebook 2 an enticing option for business users. The 2015 laptop has been updated with a better display and better performance than last year’s model, but Toshiba didn’t touch the low $329 price tag.

A top-notch keyboard might be the ChromeBook 2’s defining feature. It offers an impressive 1.53mm of key travel, providing a comfortable typing experience on par with premium business laptops like the Lenovo ThinkPad T450s.

The Chromebook 2’s excellent longevity is its other standout feature. It ran for 10 hours and 5 minutes on our battery test, beating out the Samsung Chromebook 2 (9:34) and Acer Chromebook 13 (8:08). That’s good news if you need a notebook that can easily last through long business flights.

Other hardware highlights include a stunning 13.3-inch, full-HD display that’s roomy and sharp enough for screen-intensive productivity tasks, and a lightweight 2.97-lb. design that makes this laptop more portable than competing Chromebooks. Under the hood, it runs on a zippy 1.7-GHz Intel Celeron 3215U processor with 4GB of


The 4 Rs of Content Management

In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly offers four quick tips for easily managing your marketing content.  

The 4 Rs of Content Management

Managing your marketing content so it remains relevant to your needs and those of your customers is essential for maintaining successful engagement and, ultimately, future sales. As part of your content distribution cal­endar, always review your content before posting it, even if it worked well before. Develop a strategy for the four Rs of management that follows.

1. Refresh.

When you pull out content that you posted last year for another posting, read it through carefully and make sure that each compo­nent is still relevant and up to date. For example, you might have posted last year that ABC Media was the best place for finding royalty-free photographs. If you don’t use ABC Media yourself, then go to the website first and make sure they’re still in business and offering royalty-free photographs.

There’s nothing worse


Motorola Droid Turbo 2 Is It Good for Business

Motorola Droid Turbo 2: Is It Good for Business?

A durable work phone is a dependable work phone, and you can’t get much more durable than the shatterproof Motorola Droid Turbo 2. The Android smartphone sports five layers of protection over the display and a rigid aluminum core, making the device practically impervious to drops and dings. In fact, it’s so strong that it can survive being spiked onto the ground like a football without incurring a scratch, as we discovered during a hands-on demo.

Motorola says the Droid Turbo 2 is the strongest smartphone yet, and we’re inclined to believe the claim. It even includes a second touch-screen layer in case the first one malfunctions after a drop. That’s good news for business users who can’t afford to lose their work phone to an untimely tumble.

But a shatterproof screen isn’t all the 5.4-inch Droid Turbo 2 has going for it. It also has a big 3,760-mAh battery, which should make it one of the longest-lasting smartphones on the market. In other words, workers can expect it to last through the end of the workday and beyond.

And if you

The main and unchangeable from all the trade secrets in the forex market

The main and unchangeable from all the trade secrets in the forex market – the profit margin depends on the duration of the transaction. To profit grew significantly, it takes time. Here the same rules apply as in real life – to carry out a large number of cases in one day is impossible. If … Continue reading “The main and unchangeable from all the trade secrets in the forex market”

The main and unchangeable from all the trade secrets in the forex market – the profit margin depends on the duration of the transaction. To profit grew significantly, it takes time. Here the same rules apply as in real life – to carry out a large number of cases in one day is impossible. If you initially building its tactics on the fast transactions during minor fluctuations, you consciously restrict opportunities for growth of their capital. The level of loss is always possible to ask for the transaction, and the position will be closed automatically and you will not lose more than the plan. Learn more about trading tips for success.

There are several types of transactions in the foreign exchange market.

Futures contracts for the supply of currency. Currency futures are a form of purchase and sale transactions in the foreign exchange market at a price fixed by the time of the transaction with the delivery (execution transaction) on a certain date.

Swap – a transaction in the currency market, involves the simultaneous sale and purchase of foreign currency for the same amount, but with different value dates (date of execution of the deal).

Spot – a transaction in the currency market,

Starting a Business Later in Life Tips for Older Entrepreneurs

When is the best time in life to start a business? There’s no “right” answer to this question, of course — every entrepreneur’s experience is different. But based on the seeming abundance of 20-something Silicon Valley startup founders, it’s easy to think that the younger you are, the better off your business will be.

By that same logic, it’s also easy to assume that entrepreneurs who are approaching retirement age may be too out-of-touch with current technology and culture to succeed in the business world. On the other hand, many founders who started their business after age 50 say their decades of experience have been their greatest advantage.

If you’re an older aspiring business owner, don’t assume you missed your chance at entrepreneurial success. Here’s why it pays to jump into the startup game later, and what you can do to make your business flourish. [What Gen X Entrepreneurs Need to Know About Millennials]

You’re more experienced. Youth may equate to optimism, but younger entrepreneurs are more likely to be naïve about the

Workable Review Best Recruiting Software for Small Business

We recommend Workable as the best recruiting software for small business.We chose Workable from dozens of recruiting software options. To understand how we chose Workable, you can find our methodology and a list of recruiting software vendors on our best picks page.

We like Workable because it gives you everything you need in a recruiting software, without breaking the bank or compromising quality. Many of Workable’s competitors are able to offer lower prices because they heavily limit the number of features offered. Some require you to either pay per additional feature or upgrade to pricier packages for basic things like adding users, customer service or even posting ads to major career sites.

Workable wins because it comes with a full set of features, and instead charges you based on the number of active positions you have to fill. This is a more cost-effective model for a small business, since you’re probably not constantly hiring several employees at a time, like large businesses do.

The software starts at a base price of $19 per month for one active job listing, which includes an unlimited number of users,

5 Fast Fixes to Jump-Start Your Business Plan

Writing a business plan can be tricky and time-consuming, but it’s a crucial step if you’re starting a new business. Not only is a business plan helpful if you’re looking for investors, but it can also be a great structural resource to help guide you and remind you of your business goals. So how do you create an efficient business plan that meets your needs? Here are five expert tips.
Make sure your business is viable

Before you start writing your business plan, you need to make sure your business idea or product is actually desirable to your intended customer base.

“Many entrepreneurs come up with a great idea without stopping to think if they are solving an actual problem for a group of people,” said Jenny Leonard, CEO of digital agency Never North Labs. “You don’t want to spend months or even a year working on developing a business or product idea only to find out nobody cares or even wants it.”

Leonard said you should spend some time researching your customer base by actually speaking to people your product or business idea would target.

“You’ll quickly find out just by talking to

First Impressions What Good Design Can Do for Your Business

No matter what industry you’re in, design — the look and feel of your website, logo, social media profiles, marketing materials, etc. — is an important tool to help you hook customers with a great first impression. As a small business, this can mean the difference between gaining an edge over your competitors and turning customers off completely. That’s why it’s so crucial to invest the necessary time and resources in a visually pleasing, well-designed brand presence.

Business leaders and branding experts weighed in on the importance of design for small businesses, and what to consider when creating visuals for your company.
Why design matters

According to research from Missouri University of Science and Technology, a person’s eyes take just 2.6 seconds to focus on a specific element of a Web page when it loads. From there, the viewer quickly forms an opinion based on what he or she has seen, so it pays to influence that opinion with a smart design, said Adriana Marin, a graphic designer at Shutterstock. [Building a Business Website: A Small Business Guide]

“People have [feelings] about your company based on the experiences that they have had with a brand,”

Take Charge How Women Can Raise Their Leadership Stock

Women who want to be seen as better leaders in the workplace, need to be more assertive when working with others, new research finds.

When working in groups, women get more credit for their leadership than men do when exhibiting assertive and take-charge behaviors, according to a study recently published in the Academy of Management Journal.

The natural inclination of the male-dominated teams in the study was to give men more credit for their leadership abilities. However, women were able to overcome those predispositions by being more forceful when organizing the team’s work, suggesting creative ways to tackle problems and going outside the team for new resources. When they were more assertive with these tasks, they got more credit for leadership than men who acted similarly.

In the study, researchers highlight Facebook’s Chief Operation Officer Sheryl Sandberg, who once expressed regret that women hold themselves back by lacking self-confidence and pulling back when they should be leaning in.

“Women not only gain by leaning in but gain disproportionately compared to male colleagues,” Klodiana Lanaj, one of the study’s authors and an assistant professor at the University of Florida, said in a statement. “In

6 Simple Ways to Improve Your Work-Life Balance Today

6 Simple Ways to Improve Your Work-Life Balance Today
Credit: Leigh Prather/Shutterstock

Everyone wants a healthy work-life balance, but it seems that few are able to achieve it. Some even say that true balance is unattainable, because it doesn’t exist in the modern world — smart devices ensure that workers are connected to the office 24/7, eradicating the line that once existed between “home” and “work” time.

“Smartphones are the modern professional’s biggest blessing and biggest curse,” said Lewis Howes, entrepreneur and author of “The School of Greatness” (Rodale Books, 2015). “Because of them, I can work from anywhere at any time and be really efficient with my downtime. However, there’s [also] no stopping me from working ’round the clock.”

With no clear boundaries, work-life balance does appear to be a goal that’s just out of reach. However, as many experts on the subject have pointed out, balance isn’t about building an impenetrable wall between your personal and professional lives, but finding ways to connect and integrate the two. [The Best 25 Companies for Work-Life Balance]

In their speaking series CEO Real Talk, entrepreneurs and business experts Garnett Newcombe and Kay Woods frequently cover

10 Things to Do Before Opening an Etsy Shop

If you’re crafty and creative, opening an Etsy shop is a great way to turn a profit from your favorite hobbies. Whether you repurpose vintage finds or design handcrafted jewelry, you might just find success on the popular online marketplace. But although opening an Etsy shop is fairly simple, turning it into a profitable business may be trickier than it seems.

Before you do anything, you should read Etsy’s seller handbook so you’re familiar with the site’s policies — but where do you go from there? Business News Daily asked Etsy shop owners to share their tips for opening a shop the right way. Here’s what these owners had to say.

“Be careful not to pick a name that limits your shop and what you offer. Avoid using terms in your shop name such as ‘jewelry’ or ‘crochet’ unless you are absolutely certain that is all you ever intend to sell. A more fanciful name that is unique to your brand will allow you to expand and grow as trends change.  Make sure a shop is not using a name that is too close to the one you are

Toshiba Satellite Radius 12 Review Is It Good for Business

Working on a 12-inch laptop doesn’t feel so cramped when you have a supersharp 4K display. That’s what you get in Toshiba’s Satellite Radius 12: a compact, powerful work machine with high-enough resolution for serious productivity. A versatile folding hinge that lets you use the device like a tablet is just a bonus.

Unfortunately, a few glaring weaknesses limit the Radius 12’s business potential. Its battery life is too short, and its keyboard and touchpad were victims of some odd design choices. But can strong performance and a brilliant display make this $1,299 notebook worth the money?

At 2.93 lbs., the Radius 12 is noticeably more portable than rival 12-inch hybrids like the ThinkPad Yoga 12 (3.52 lbs.). That makes Toshiba’s laptop the more attractive pick for commuters and frequent travelers who don’t want to lug a heavy machine around. On the other hand, the Radius 12 is heftier than many standard 12-inch laptops, including the HP EliteBook Folio 1020 (2.68 lbs.) and the MacBook (2.03 lbs.).

Size aside, the Radius 12 looks every bit as sleek and professional as its premium price tag would suggest. I love the glossy look of the lid,

Headed Back to Work Creating a Parent-Friendly Resume

There’s no doubt that the skills you learn when you become a parent can come in handy for just about any job. Multitasking, budgeting, logistics coordination and project management are only a few of the many activities that you’ll tackle both at home and in the office.

But how do you discuss those skills in a professional setting when you’ve spent a few years as a stay-at-home mom or dad? Most hiring managers would raise an eyebrow if they saw “raised a family” as an entry on your résumé, but you deserve credit for the transferable skill set you’ve honed during your time away from the workforce.

“Having employment gaps on your résumé isn’t a deal breaker, but it can be very hard to simply pick up where you left off,” said Joe Weinlick, senior vice president of marketing at career network Beyond.com. “The skills it takes to raise a family … are all essential to the workplace. And, by all means, list these skills on your résumé if they are strengths. But don’t list these under ‘homemaker’ or a similar title, which calls attention to the fact that you weren’t in the workforce staying

Small Business Snapshot Lorna Kirkby Photography

Owner and photographer Lorna Kirkby shared the story behind Lorna Kirkby Photography, a photography business that specializes in newborn, maternity and baby photography.

As a newborn photographer, safety is always a priority. Typically, I spend two to three hours posing a delicate little newborn for a client’s photography session. One day, I decided to swim upstream and wrote a novelty article entitled, “How NOT do to a newborn shoot!” which featured four ridiculous pictures of “creepy baby” (a doll normally used for ‘serious’ demonstration purposes). I broke every rule I usually follow and put the doll through a set of vexing and don’t-do-this-ever poses. “Creepy baby” became famous and I discovered the industry had a great sense of humor, as many of my colleagues lauded the novel way I’d promoted the importance of safety.

After five years of freelance work in a wide range of photography endeavors — from wedding and family photography to product and pet photography — I officially opened the doors of my business in 2009. My passion for newborns and mothers-to-be had won out over photographing dogs and beauty products. Within three years, my work with newborns and pregnant moms started

Millennials Give Performance Reviews a Failing Grade

It may not be what you say in performance reviews, but how often you say it, that could cause your youngest employees to look for another job, new research suggests.

The traditional performance-review process that is based on infrequent feedback is having a significant negative impact on many millennial employees, according to a study from human resources services provider TriNet.

The survey found that 62 percent of millennials have felt “blindsided” by a performance review; nearly three-quarters of the employees surveyed said they frequently feel “in the dark” about how their managers and peers think they’re performing at work.

In addition, nearly half of the millennials surveyed think the current performance-review structure makes them feel like they can’t do anything right.

The performance-review process leaves many millennials feeling angry, and some want to go as far as finding a new employer because of it. The study revealed that nearly 30 percent of the workers surveyed have looked for a new job after one of their performance reviews, and 35 percent have complained to a co-worker about it.

– See more at: http://www.businessnewsdaily.com/8524-millennial-performance-reviews.html#sthash.s2nPGg3b.dpuf

The Internationalization Strategy of Spanish Indigenous Franchised Chains A Resource-Based View

In this paper, we identify characteristics of Spanish franchised chains that favor the adoption of an internationalization strategy and those that have a negative influence from a resource-based perspective.

Data used were drawn from Annual Franchise Guidebooks published in Spain for 2005. Various independent variables were taken into account and the final sample included 316 Spanish franchised chains. In order to detect relevant differences between chains with some degree of internationalization and those that only operate in the Spanish domestic market, we conducted a discriminant analysis to discover which of the independent variables contributed significantly to

The Growth, Decline and Survival of Small Businesses An Exploratory Study of Life Cycles

Using U.S. Census Bureau special tabulations, we follow a cohort of small (single-establishment) firms formed in 1992 and a cohort of fast growers to 2002 to track their employment changes. Explorative findings showed growing firms as generally a constant share of the economy with a minor business cycle effect, growing firms outnumbering decliners, new firms not growing much, and fast growers in a given year tending to revert to the mean in the following year. The findings are presented as an opening statement, but are far from final salvo into the discussion of small-firm growth.

The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses

Market orientation (MO) and entrepreneurial orientation (EO) are correlated, but distinct constructs. MO reflects the degree to which firms’ strategic market planning is driven by customer and competitor intelligence. Entrepreneurial orientation reflects the degree to which firms’ growth objectives are driven by the identification and exploitation of untapped market opportunities. When modeled separately, research has reported direct effects of both constructs on firm profitability. When modeled simultaneously, however, the direct effect of EO has disappeared. This has led some scholars to postulate that EO is an antecedent of MO. The results of this study contradict this presumption and

Impact of the Community Reinvestment Act on New Business Start-Ups and Economic Growth in Local Markets

Economic growth in the United States has historically bypassed many minorities and low-income communities. Some researchers and community advocates assert that the deterioration of these communities is in part caused by financial institutions’ redlining and neglect. To rectify the situation, the government introduced the Community Reinvestment Act (CRA) for the purpose of encouraging banks and saving institutions to become more socially responsible and help meet the credit needs of communities in which they are located.

The CRA was the government’s response to bank lending discrimination. However, when passing the Act, Congress was equally concerned with reversing

Competitive Dynamics among Service SMEs

In an effort to further our understanding of competitive dynamics, the three constructs of firm specialization, environmental munificence, and rivalry intensity are examined in relation to financial performance in service-intensive Small and Medium-Sized Enterprises (SMEs). Using a sample of physician organizations, direct and interaction relationships are empirically examined using multivariate regression analyses. Findings confirm a three-way interaction that exists among these factors in relationship to overall performance; this supports a more complex, configurations approach to competitive dynamics research, particularly among service-intensive SMEs.


Competitive dynamics are the actions and counteractions taken